An intricate and intimate alternative pop release playing with hazy pop hooks the way Lady Gaga does was released by Alex McArtor. ‘In The Dark’ is the soft and thumping pop track that builds on warm vocals and a catchy soundscape.
There is no rush, no frills, nor any pretentiousness and that’s how we like to hear it. The LA-based singer, songwriter, and indie pop artist has created a determined and seductive sound, on ‘In The Dark’ we hear it most adamantly. ‘In The Dark’ is her latest release with producer Benny Cassette, who added a cinematic layer to her song writing. On her new single, McArtor says: “I was inspired to write it after walking around Paris late at night listening to Roxy Music and the Cars. It’s a triumph song about realizing your own self-worth and taking your power back from a situation that’s draining your life force.”
Powerfully driving drums combined with hints of alternative rock bring a refined and colourful, eclectic soundscape. The track is rather addictive and give artists such as Sabrina Carpenter a run for their money. The single is a perfect introduction to the sound of Alex McArtor.
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