Madisyn Gifford tells a story we’ve not yet heard before on the latest collection of songs she’s written. She seamlessly blends pop with folk and country and brings her stories with a stunning and angelic voice.
The title track of this album is also the perfectly timid opener of this collection of tracks, being soft and subtle yet confident and powerful. She reminds us of early Taylor Swift, sounding more mature and changing up sound dynamic throughout. The Vancouver artist quickly established herself as one of the most compelling voices of the next generation of confessional pop. She’s created songs such as ‘Die Happy’ and ‘Fast One’ that are created without frills, and simply tell a story without distractions. It’s a strength she showcases throughout the album.
The album offers a rare and deeply personal, emotionally honest body of work talking about the depths of different relationships with ‘Sisterhood’ being one of the most emotive ones on the album. She changes tone and tempo on ‘What Love Is’, this fast paced and uplifting release is what hooked us to the album and introduced us to the many facets of Madisyn’s music. Her voice changes identity throughout, showing her ability to fit it within any story necessary, on ‘Fathers Day’ we hear this most.
On ‘A Quiet Contemplation of Sunshine’ Gifford steps fully into the artist she could once only imagine of becoming. “This record takes an honest look at the healing all of my past romantic endeavours have forced me to go through, and me standing on the other side of that healing filled with gratitude for all of those experiences – even the painful ones. It feels like the music I would’ve listened to as a teenager, but it also feels very current to who am now writing these stories in hindsight.”
The thirteen tracks on the album, including its intro, make for a concept album that centres around heartbreak, reframed, through a lens of gratitude, delivered with emotional clarity and creative confidence. The thought and work that went into this is audible on album closer ‘The Colour Yellow’ which sounds like a sigh, a deep breath, coloured by her stunning and soft voice, it’s quite literally the end of a chapter.
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